Privacy Policy


Last Revised: April 22, 2015 

This Privacy Policy explains how information about you is collected, used and disclosed by Weight Watchers International, Inc. ("Hot5") when you use the Vertical Escape and Hot5 Fitness mobile applications ("Vertical Escape" "Hot5 Fitness").

We may change this Privacy Policy from time-to-time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access Vertical Escape or Hot5 Fitness to stay informed about our information practices and the ways you can help protect your privacy.


Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you create an account, fill out a form, make a purchase, request customer support or otherwise communicate with us. The types of information we may collect include your name, email address, credit/debit card information and other contact or identifying information you choose to provide. 

Information We Collect Automatically When You Use Vertical Escape and Hot5 Fitness 
When you access or use Vertical Escape or Hot5 Fitness, we automatically collect information about you, including:

Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect through Vertical Escape and Hot5 Fitness. For example, we may collect information about you from third parties including, but not limited to, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends’ lists, in accordance with the authorization procedures determined by such social media site.

We may use information about you for various purposes, including to:

Hot5 is based in the United States and the information we collect is governed by U.S. law. By accessing or using Vertical Escape or Hot5 Fitness or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

We may share information about you as follows or as otherwise described in this Privacy Policy:

We may also share aggregated or anonymized information that does not directly identify you.

We have used HealthKit API with Vertical Escape and Hot5 Fitness to enable Vertical Escape and Hot5 Fitness to work with the new Health app ( The new Health app puts information from your health and fitness apps in one place, accessible with a tap, giving you an overview of your health. Information obtained via Vertical Escape or Hot5 Fitness may be shared with the new Health app and vise-versa.

Vertical Escape and Hot5 Fitness will not user information gathered from the HealthKit API for advertising or other use-based data mining purposes other than for improving health, medical, and fitness management, or for the purpose of medical research.

Vertical Escape and Hot5 Fitness may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on Vertical Escape or Hot5 Fitness with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings that you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of Vertical Escape or Hot5 Fitness and other mobile applications, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by Hot5 and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on Vertical Escape or Hot5 Fitness and other mobile applications and better understand your online activity. 
For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit and

Hot5 takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.


Account Information
You may update, correct or delete information about you at any time by emailing us at If you wish to delete or deactivate your account, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with Vertical Escape or Hot5 Fitness. To delete or disable flash cookies please for more information. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of Vertical Escape or Hot5 Fitness.

Promotional Communications
You may opt out of receiving promotional emails or text messages from Hot5 by following the instructions in those emails or text messages or by contacting If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

If you have any questions about this Privacy Policy, please contact us at: